Cannabis Solution

Understand Your Customers for Effective Reach

Why Data360

Data360 has developed the largest Opted-In Cannabis Solution of adult consumers in the United States that use Marijuana and Marijuana-related products on a regular basis.

The solution consists of approximately 8.25 Million Adult consumers from the following states where the consumption of Marijuana and Marijuana-related products are legal under corresponding state laws:

  1. Alaska
  2. Washington
  3. Oregon
  4. Colorado
  5. Washington DC
  6. California
  7. Florida
  8. Nevada
  9. Massachusetts

Self-Reported Information

The strength of the Data360 Cannabis Solution stems from the fact that the solution is 100% Self Reported Information. Data360 uses Online Surveys to identify Adult Consumers of Marijuana and Marijuana-related Products as well as identifying the behavioral insights of each Adult Consumer.

Data360 does not aggregate data from 3rd parties nor do we model data in order to identify both Marijuana users and Behavioral insights.

The Engine that Powers our Solution

Self Reported Information is the engine that powers our Data Solution. It is what makes our solution unique in the Cannabis industry by making our Data Solution the most accurate and targeted solution in this vertical.

The Cannabis Solution has over 100 unique Demographic and Behavioral Insights per each individual Adult Consumer of Marijuana and Marijuana related products.

The strength of any Data Solution is both accuracy and the ability of Marketers to be able to make segmentation and micro-segmentation per each individual group.

The fact that we have over 100 unique demographic & behavioral insights allows for not only micro-segmentation but the ability for our partners to engage in Relational & Content Marketing.

Channel Points

The Cannabis Solution has the following marketing channel points available for marketers:

  1. Postal Address
  2. Email Address
  3. Telephone Number
  4. IP Address

Demographic & Behavioral Insights

Data360 has collected more than 100 unique Demographic and Behavioral Insights per each Individual Adult consumer or Marijuana or Marijuana Related products. This provides a 360-degree consumer profile for each Adult Consumer.

Data360 collect the following attributes:

Demographic Insights

  1. Age
  2. Gender
  3. Credit Score
  4. Income
  5. Wealth
  6. Sexual Orientation
  7. Education
  8. Marriage Status
  9. Children
  10. Vacation Home or 2nd Home

Behavioral Insights

  1. Travel
  2. Health/Wellness
  3. Fitness
  4. Organic Foods
  5. Alternative Medicine
  6. Antiques
  7. Art
  8. Film/Music/Entertainment
  9. Sporting Events
  10. Food/Cuisine
  11. Charity/ Non-Profit
  12. Investment
  13. Auction House
  14. Museums
  15. Books/Literature
  16. Volunteer
  17. Casino/Gambling

What Makes Us Different

The following are the key areas that we feel that makes our Cannabis Solution the premiere solution for marketers in the Cannabis vertical:

  1. 100% Self Reported Information
  2. 100% Opted-In
  3. All Channel Touch Points

User Experience

What do you understand about your customers’ consumption of marijuana? Data360 Cannabis Solution was designed specifically via Self Reported Information to allow our Partners to understand their Customers User Experience with Marijuana and Marijuana related products.

What User Experience means is having a total understanding of how Adult Consumers of Marijuana or Marijuana Related use these Cannabis products.

  • Our Online Surveys maps out the following interaction experiences:
  • Do you use Marijuana for Medical or Recreational purposes
  • If for Medical Reasons what is your Disease/Ailment
  • How often do you use Marijuana
  • What types of Marijuana Products do you consume
  • Are you satisfied with the THC level
  • Are you satisfied with the Price
  • Do you smoke Marijuana Alone with your Partner or with Friends
  • Do you make the purchase of Marijuana
  • Do you smoke Marijuana in a Recreational setting
  • Do you combine Marijuana with Alcohol

Understanding Your Customers

Data360 User Experience Insights allow our Partners to be able to have a fuller understanding of who their Customers are and how their Customers consumer Marijuana and Marijuana-related products. Our partners can scale their business into new product lines, establish premium brands, establish and develop brand awareness and identity.