Data360 Solutions in this Vertical are rich in the number of unique data attributes that we have captured per each individual consumer. Our data solutions afford marketers with the maximum number of consumer behavior insights and demographic information in order to do their segmentation.
The Self Reported Information on the part of each individual consumer allows Data360 to map the behavioral insights for each Consumer from our different solutions.
Each of our solutions in this vertical was built on the Self Reported Information from each Consumer. Data360 does not aggregate data from 3rd parties or models data in order to be able to build the behavioral insights per each consumer. Rather we solicit and obtain the demographic and behavior insight data directly from each consumer.
It is our Self Reported Methodology which differentiates our solution from other solutions in this space and it is what drives the accuracy and responsiveness of our solutions.
The other aspect of our solutions which differentiates and enhances our solutions to be the premier solutions in this vertical is the fact that all of our solutions are 100% opted-in for Email Address
Data360 Consumer Database for the USA consists of 135 Million Adult Consumers with both Demographic as well as Behavioral Insight data.